B2B Marketing is constantly evolving, and new technologies and industry-wide changes can wreak havoc on your marketing strategy. Second Eclipse helps B2B companies develop and execute scalable data-driven digital growth strategies to increase revenue.
We always leverage a 3-step iterative approach to our revenue-generating B2B digital marketing campaigns:
Adherence to this process means that our team leverages objective, data-driven analysis to develop creative strategies that are executed to high standards. We’re constantly measuring, decisioning, and actioning.
Eighty one percent of B2B buying journeys start with a Google search, and that search isn’t always transactional in nature. Informational queries drive traffic to content throughout your website, so a well-optimized and executed content strategy is essential to your inbound marketing success. Second Eclipse offers expert SEO audits, analysis, reporting, content strategy and linkbuilding services.
Search rankings are driven by both on-page and off-page factors, and our team optimizes both in order to insure your website receives sustainable long-term organic traffic from Google.
Data-driven SEO analysis informs our expert content strategy that speaks to your niche. We preform extensive industry research and derive insights from in-depth keyword and competitive analysis. Our team develops a content plan and strategy, and delivers high quality content that ranks for your target keywords, drives traffic and engagement, and serves as high quality linkable assets to build your backlink profile.
If your organization has a content strategy but needs resources to deliver additional quality evergreen web pages, blog posts, e-books, white papers, or content guides, Second Eclipse offers content written and edited by specialists who can speak to the specifics of your target audience.
B2B sales cycles are complex. Buyers are becoming more sophisticated, requiring targeting campaigns with full alignment between sales and marketing. Second Eclipse can help your revenue team develop and execute targeted account-based marketing programs to deliver qualified leads from your target account lists.
E-Mail & Marketing Automation
E-mail is not dead. In fact, when executed with precision, e-mail can prove to be one of your most effective lead generation strategies. Combined with marketing automation using platforms such as Pardot, e-mail marketing to your prospects becomes a science. Our team will score and nurture your prospects, implementing large scale e-mail programs that deliver consistent engagement.