If you aren’t yet, you need to be on LinkedIn for your B2B business. Approximately 96% of all B2B marketers use LinkedIn to distribute their content and drive organic traffic to their sites. When you regularly post and share updates about your industry, you reinforce your expertise on the subject matter, solidifying the trust your customers and prospects alike give to your brand.
Table of Contents
What Is LinkedIn?
LinkedIn is a social network geared to professionals seeking jobs, internships, advice, networking, and career development. It’s desktop and mobile-friendly, so you can conveniently peruse it at the office or take it on-the-go making business connections from anywhere in the world.
1. How many people use LinkedIn?
Approximately 12% of the world’s population over the age of 13 are on LinkedIn. The United States is LinkedIn’s largest single market with 174 million users or 27% of Americans. Currently, it ranks as the fifth most popular social platform in America, putting it ahead of other social media apps like Snapchat, Twitter, and Whatsapp. While its American fanbase is ever-growing, at present, 76% of all LinkedIn users live and work outside of the U.S.
It might not be one of the largest social networks out there (compared to Facebook’s 2.74 billion users and Instagram’s one billion total membership), but users trust LinkedIn. Over 70% of LinkedIn users believe that the social network platform will protect their privacy and data compared to just over 50% of Facebook users. Additionally, it’s focus is specific to business professionals, making it a worthwhile audience for B2B salespeople and marketers. In fact, LinkedIn’s Marketing Solutions Blog ranks the social network platform as the most used by Fortune 500 companies.
2. Who owns LinkedIn?
LinkedIn’s original founders include former CEO Jeff Weiner and Reid Hoffman. Other individuals involved in getting LinkedIn off to its successful start include founding members of Socialnet.com and PayPal. In 2016, Microsoft, under the new leadership of visionary and innovator Satya Nadella, acquired LinkedIn for $26.2 billion, its largest acquisition to date. It was a purchase that proved to be a win-win for both Microsoft and LinkedIn.
One reason Weiner gave for making the sale was the idea to integrate LinkedIn into Windows, Microsoft apps, Office, Outlook, and Calendar. He also explained how operating at the same level as Microsoft could put LinkedIn in a better position to compete with tech giants like Amazon, Apple, and Facebook, since Microsoft existed on an equal or superior playing field.
3. Who are LinkedIn’s executives?
Jeff Weiner, former LinkedIn CEO, retained a significant role within LinkedIn’s leadership team as Executive Chairman. Other leaders at LinkedIn include:
- Ryan Roslansky (CEO)
- Tomer Cohen (Global Head of Product)
- Teuila Hanson (Chief People Officer)
- Blake Lawit (Senior VP and General Counsel)
- Melissa Selcher (Chief Marketing and Communications Officer)
- Dan Shapero (Senior VP and Chief Business Officer)
- Mohak Shroff (Senior VP of Engineering)
- Steve Sordello (Senior VP and CFO)
4. How many employees does LinkedIn have and where are their offices?
LinkedIn now employs nearly 20,500 full-time employees working in more than 30 cities worldwide. Of its 33 offices, nine are located across the U.S. in the following regions: Carpinteria, Chicago, Detroit, Mountain View, New York, Omaha, San Francisco, Sunnyvale, and Washington, DC.
LinkedIn maintains its global presence with international offices located in Amsterdam, Bangalore, Beijing, Berlin, Dubai, Dublin, Graz, Hong Kong, London, Madrid, Melbourne, Mexico City, Milan, Mumbai, Munich, New Delhi, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, and Toronto.
5. Number of total LinkedIn users
LinkedIn currently has over 722 million total members spread across 200 countries and regions worldwide. This number increases by approximately two new members every second.
6. LinkedIn monthly active users (MAUs)
LinkedIn’s monthly active users (MAUs) account for a large portion of its total members at 675 million MAUs. That already significant number of MAUs comes with promising potential for more according to the social network’s daily growth numbers.
|Year||Membership in millions|
7. LinkedIn daily active users (DAUs)
Up to 40% of those using LinkedIn monthly are also accessing the social network platform daily. This means you have access to over 100 million users seeking relevant content each day.
8. LinkedIn growth over time
LinkedIn wasn’t slow to take off and its growth is still booming. When LinkedIn launched in late 2002, it had just 10 members. At the end of its first year, it had already grown to 100,000 members. And by the end of its second year, LinkedIn surpassed one million members and was closing in on its second million at 1.6 million total registered users.
LinkedIn continues to experience growth at alarming rates. By 2008, the social network increased its user-base by 962.5% when it reached 17 million members. That number nearly doubled one year later, and LinkedIn has been on a rapid incline ever since, with seemingly no slow-down in its future.
9. LinkedIn languages
Users can access LinkedIn in 24 languages, crossing otherwise insurmountable barriers and expanding your B2B business’s reach globally. LinkedIn languages include Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
10. Number of LinkedIn company pages
There are 50+ million companies on LinkedIn, and just over 73% of companies on LinkedIn have a company page. You can learn about the company, discover trends with your target audience, and identify who the decision-makers are, and connect with them. LinkedIn also does a great job of vetting company profiles, so you know you’re getting the real deal.
11. Number of LinkedIn industries available
You can narrow your audience by searching LinkedIn industries. LinkedIn has nearly 150 industry designations, including alternative medicine, building materials, capital markets, events services, government relations, higher education, legal services, pharmaceuticals, plastics, renewables and environment, sporting goods, textiles, wholesale and wireless.
12. LinkedIn’s growth projections
According to former CEO Jeff Weiner, the goal is for LinkedIn to infiltrate the lives of all working professionals around the globe. Weiner is hopeful that LinkedIn total members will soon top the billion mark.
Who uses LinkedIn?
After determining your target audience, you need to know where they’re at and how best to reach them. Understanding LinkedIn demographics can give you an idea of how to tailor your marketing strategies to work for you and your business objectives on this particular social media channel.
Over half of LinkedIn users are men at 57%, with the other 43% of users designated as women. It’s important to note that LinkedIn only reports gender as “male” or “female.” While men seemingly outnumber women on the professional social network, men and women users in the U.S. are equally represented at 25%.
Nearly 60% of all LinkedIn users are between the ages of 25 and 34, which is the age of most professionals starting out in the business world or beginning to develop their careers. Additionally, about 40% of millennials aged 26 to 35 have decision-making capabilities, and these are the individuals you should be targeting. On LinkedIn specifically, approximately 11 million of the social network’s 87 million Millennial users can make decisions about doing business with you.
Still, don’t discount older users either. LinkedIn is most popular among 46-55-year-olds in the U.S. Coincidentally, the average age of CEOs of Fortune 500 companies is 58.
Nearly 60% of LinkedIn members work for companies with less than 200 employees. Also, in terms of actual professions, 5.5 million members are accountants, 3 million are MBA graduates and 6 million are IT decision-makers.
LinkedIn gives you access to 180 million senior-level influencers and 63 million decision-makers, according to the social network. Being able to directly reach those in charge eliminates the middleman resulting in quicker turnaround time on potential sales. In fact, LinkedIn boasts 4 out 5 LinkedIn members who can drive business decisions giving you an audience with 2x the buying power of your average online audience.
17. Geographic distribution
LinkedIn users are spread across the globe distributed throughout 200+ countries and territories. While the majority of LinkedIn users live outside the United States, the U.S. still has the most LinkedIn users total compared to other countries, such as India, China, France, Great Britain, and Brazil, individually. So, while you need to consider your global impact, don’t discount your audience right here in the U.S.
Also, keep in mind that the majority (30%) of LinkedIn users living in the U.S. are residing in urban regions. But suburban working professionals come in a close second at 27%, and you still have 13% of your rural crowd to consider when determining your target audience.
Most LinkedIn users (45%) have an income of $75,000+, according to Pew Center Research. Interestingly, the same percentage of users are employed in upper management positions. Another study from 2018, showed that 33% of millionaires use LinkedIn. This ranks LinkedIn second, behind Facebook, for social media usage by millionaires.
If you’re targeting a higher-income bracket, LinkedIn is an excellent platform for you because the big dollar potential is there, as well as the big business players.
Fifty percent (50%) of LinkedIn users have a college or higher level of education. Over 46 million students and recent college graduates are present on LinkedIn, and this is also the social network’s fastest growing demographic. You will be hard-pressed to find members with a high school diploma or less (9% of users). These numbers are sensical seeing as how LinkedIn is an excellent tool for job searching, networking and advancing one’s career.
20. Average connections
It’s difficult to know how many connections a user has on LinkedIn after they surpass 500 because LinkedIn doesn’t show you past that number. It’s estimated, though, that more than 60% of LinkedIn users have less than 1,000 connections. Other estimates show that the average user on the professional social networking site has about 1300 contacts.
Contacts differ from connections. Connections are first-level relations on LinkedIn. But LinkedIn users can have contacts up to the third level of relationships, meaning your connections’ connections are now your second or third level contacts. The LinkedIn Official Blog suggested in April 2017, that every one new connection could potentially introduce you to 400 new people. So, your reach is far on LinkedIn.
21. Top LinkedIn influencers
According to LinkedIn Lists, the top ten influencers currently making waves on the professional social network include:
- Bill Gates (Co-chair, Bill & Melinda Gates Foundation)
- Richard Branson (Founder, Virgin Group)
- Mohamed El-Erian (Chief Economic Advisor, Allianz)
- James Altucher (Entrepreneur)
- Bernard Marr (Business and data expert)
- Sallie Krawcheck (CEO & co-founder, Ellevest)
- Ian Bremmer (President, Eurasia Group)
- Jill Schlesinger (Business Analyst, CBS News)
- Ryan Holmes (CEO, Hootsuite)
- Sramana Mitra (Founder, One Million by One Million)
Bill Gates is also responsible for five out of the 10 most engaging articles on LinkedIn in November 2020. If you want to see what you could be doing to better hone your craft, follow Gates and read his content.
22. Industries with the biggest presence on LinkedIn
Choosing the right LinkedIn Industry where you can focus your B2B marketing efforts can make a difference in the success of your campaigns based on the connections and relationships you create. If you go with a smaller niche, you can better tailor your sales goals to cultivate more meaningful relationships. Contrarily, if you choose a larger industry designation, you have a bigger pool of prospects to choose from, but you will also have to deal with more competition and more challenges in reaching your ideal customer.
Information Technology and Services has 4.9% of all LinkedIn users, making it the most populated industry on the social networking site. Second place goes to Hospital & Health Care with 3.7% of users and third place belongs to Construction with 3.6%. The remaining top ten spots go to Education Management, Retail, Financial Services, Accounting, Computer Software, Automotive, and Higher Education. Marketing & Advertising sits at number 11, just missing a position in the top ten industries with the biggest presence on LinkedIn.
Conversely, if you’re looking for a smaller group of business professionals to target, here’s a list of LinkedIn industries associated with the lowest number of users:
- Legislative Office
- Alternative Dispute Resolution
- Railroad Manufacture
- Political Organization
- Think Tanks
23. Reach your target audience on LinkedIn
Simply posting relevant content regularly via your LinkedIn account is one of the best ways to distribute your B2B content, reach your target audience, generate leads and grow your network. LinkedIn post analytics helps maximize the potential of each one of your posts to ensure your readers fit the bill.
Updated analytics can show you how well your posts are performing by providing you with information on who’s engaging with you, how they’re engaging, and how often they’re engaging. With Followers & Visitors analytics, you can also find follower demographics and comparable metrics for similar businesses.
24. Find your audience on LinkedIn
Nearly half (46%) of social media traffic to B2B company sites is from LinkedIn, but first, you need to find your audience before you can lead them to you. If you’re still trying to find your audience, LinkedIn’s Campaign Manager can help. You’ll be prompted to select the objective of your ads or content and then define your target audience using profile-based demographic information, including age, gender, education, industries, job titles and seniority, company, and member interests or groups. Campaign Manager can then assist you in the creation of your ads to reach those individuals most relevant to your content and business goals.
LinkedIn was built for professional content creation and marketing. While users might spend more time on other social media channels browsing, people go to LinkedIn focused and ready to get relevant content. So, it’s important to know exactly what your target audience is looking for, what content works best, and how that content performs to maximize your reach and capitalize on your efforts to meet your business objectives. LinkedIn is also a powerful component of Account-Based Marketing programs.
25. Content impressions
LinkedIn is no longer just about finding jobs. In fact, the professional networking platform now has 15x more (or nine billion) content impressions than job postings.
26. Hours logged each week
According to the LinkedIn Pressroom, the latest numbers show that users spend one million total hours viewing LinkedIn Learning content each week. People come to LinkedIn to learn something. Show them what you know and how you can help.
27. Time allotted to capture your target audience’s attention
The average Facebook user spends about 41 minutes per day on the melting pot of social media platforms compared to just 24 minutes per workday spent on LinkedIn. In fact, most LinkedIn users spend a mere zero to two hours a week perusing LinkedIn content.
28. Is LinkedIn the right channel for my B2B content?
Don’t let the narrow window to captivate your target audience turn you away from using LinkedIn for your B2B content. LinkedIn is still the second most favorable content channel for sharing and receiving content geared to business, beat out only by email.
So, use LinkedIn for your B2B marketing content. Just make sure your target audience can get on, get what they need, make quick decisions, and move on with their day.
29. Text Posts
In 2020, content creation on LinkedIn increased 60% as a way for professionals to stay in touch with contacts and colleagues in a year of heightened solitude. To maximize reach with text posts, try to avoid links. LinkedIn doesn’t like them. Their algorithm favors native content shared on their platform as it keeps users engaged and not moving onto another app or browser tab. Also, how-tos and lists tend to have the greatest success.
30. Image Posts
LinkedIn users prefer valuable content, but images can be an appealing way to capture your audience’s attention. In fact, according to LinkedIn Marketing Solutions, image posts can attract six times more engagement than text-only content. On LinkedIn, your image posts should always be professional or motivational and preferably branded to be easily traced back to you. Custom image collages with 3-4 images perform “very well,” as determined by LinkedIn.
Additionally, when including images in your LinkedIn articles, those containing exactly eight images tend to perform best. Any more or less and your views decrease significantly, in some instances by over half. It’s unclear if this phenomenon is due to the LinkedIn algorithm or users’ preference.
31. Video Posts
There are mixed opinions related to video posts on LinkedIn. But over 50% of video marketers claimed to use LinkedIn as a go-to content distribution channel, and another 84% of those individuals owned success via their strategy. Additionally, LinkedIn users are 20x more likely to share a video post over a text-only or image post.
It’s more likely that timeliness is your friend when it comes to LinkedIn video content. On average, a video under four minutes long will get about 10 seconds of viewing time before the user moves on. Those 10 seconds account for about 4% of what you might assume is an already fairly short video. LinkedIn confirms this idea for its specifications for sponsored video ad content. It notes that video ads that are less than 15 seconds in length perform best.
If you have more to say, though, you can always post your minutes-long video and then use a shorter cut to promote it.
32. LinkedIn Live
LinkedIn Live is simply a way to live stream content and broadcast it in real time. LinkedIn reported that from February to April 2020, the social network saw a 158% increase in streams. Now more than ever, it seems people want to see your face, digitally or otherwise. This is also a great way to connect with your audience on a more personable level to build trust and credibility. A face and a voice make you real, and coming in live means you’re accessible.
As of publishing, LinkedIn Live is still in beta and requires that a personal profile or company page fill out an application and be accepted in order to broadcast on LinkedIn Live. LinkedIn Live broadcasts can only be produced using a third-party live streaming application such as StreamYard.
33. LinkedIn Stories
Similar in style to stories on Instagram, Facebook, and Snapchat, LinkedIn stories debuted in 2020. Content posted via this vertical image format lives for 24-hours and is attempting to bring real-time updates to B2B in the same way that personal social media networks have used the format to grow influencer audiences.
34. Pulse Articles
Is LinkedIn content indexed by Google?
Pulse articles are the only LinkedIn user-generated content type indexed by Google. If SEO is part of your B2B marketing strategy, then pay close attention. Pulse articles are written content that any LinkedIn user can publish to their profile. Similar in style to writing a blog post but with the added benefits of LinkedIn’s community engagement, Pulse articles provide a meaningful method for content distribution to your B2B network. Unlike standard text, image, or video posts, Pulse articles also make their way into Google’s search results. Write on a trending topic, get engagement and backlinks to your Pulse article, and watch your LinkedIn audience grow.
35. How long should your LinkedIn posts be?
To generate leads, you don’t need to be very long-winded. If you can provide enough value in 40 words, do it, because the ideal character count to get your prospect started is about 248 characters.
On the other hand, LinkedIn users are more likely to share long-form content. If you’re wondering just how long is long enough, 1900 words seemed to be the mark to achieve.
36. List-based content performance stats
LinkedIn users like quick lists, especially in odd sets of 5, 7 or 9. In 2016, 30 of the 500 most shared LinkedIn articles were small lists including between five and 10 items. Plugging some of these short lists in where you can, will help keep your audience engaged in between those longer information-packed articles.
37. LinkedIn Slideshare
Slideshare is a presentation and document sharing platform owned by LinkedIn. The growing website has over 80 million users and 18 million uploads in over 40 categories. It’s an excellent way to find content on specific topics, create or repurpose your own content, share insights and learn new ideas. The site is also searchable giving your audience another way to access your content.
38. What percentage of LinkedIn members post content?
Currently, only less than 1% of LinkedIn’s total members (3 million) share weekly content, meaning there’s room for more content (your content!) without getting lost in the crowd, and lots of professionals out there to see it!
39. How much content is needed to make a purchase decision?
The LinkedIn Marketing Solutions Blog reported in 2017, that the average decision maker reads 10 pieces of content before finalizing a decision to purchase a product or service. This means, the more content you have to support your B2B business, the better. It’s also important to note that over half (52%) of buyers said LinkedIn content was the most influential driver helping them along their buyer journey.
The LinkedIn Algorithm
The LinkedIn algorithm actually works to help your business and brand succeed, unlike some other social media channels. It has two primary goals: to prioritize relevant content and to promote engagement. On LinkedIn, relevancy trumps recent posts, so your feed will default to top posts unless you opt to switch it.
40. Recent LinkedIn algorithm updates
LinkedIn recently updated its algorithm leading to a more than 50% increase in viral activity. More than two million content posts are now filtered, ranked and displaying in members’ feeds allowing for more exposure and more incentive to start creating and distributing your content on the business networking site.
41. Do posts with links on LinkedIn get less exposure?
LinkedIn algorithms favor text content without links, especially double links, or sharing a company page update with an external link. Eliminating links can generate 14-42 times more views, according to LinkedIn and Personal Branding Strategist Virginia Bautista.
42. The LinkedIn Golden Hour
The first hour after you publish a post is commonly known as The Golden Hour. During the first hour after you make a post, LinkedIn serves your content to a selection of people’s feeds. If your post garners engagement, LinkedIn will continue to boost your content to additional users. If it is off to a slow start, it will get pushed down by the algorithm in favor of other posts that are getting more engagement. The secret here? Post when your audience is most likely to engage.
How Does LinkedIn Make Money?
LinkedIn is an excellent tool to help you make money as a B2B marketer, but the social media platform needs to make its own profit, too. According to a Q1 2021 earnings release for Microsoft, the tech giant earned $8.02 billion in revenue and $1.86 billion of that was attributable to LinkedIn alone.
Here are some ways that LinkedIn gets paid to help you:
43. Objective-based pricing
LinkedIn advertising pricing is determined by your target audience, bid, and a relevance score. Additionally, LinkedIn uses objective-based pricing, meaning you’re charged depending on the campaign objective you choose. Each campaign has a different billable event, and you’re only charged when that event happens. For instance, if you choose the Website Visit Objective, you’ll only incur a charge when someone clicks the link to access your website.
44. Money spent on advertising on LinkedIn
The average business spends about $5.26 per click, $6.59 per 1000 impressions and $0.80 per send for Sponsored InMail campaigns on LinkedIn. LinkedIn does require a minimum bid of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns.
45. How does the LinkedIn Ads Auction work?
LinkedIn Ads uses an auction to determine which ads to show when a member visits the social network. This means you’re competing with other advertisers for the same target audience’s attention with auctions constantly taking place on LinkedIn driven by two main factors: your bid and relevancy.
Your bid amount reflects the value of your ad in relation to your business objectives. You will often end up paying less than what you bid, and your bid amount is changeable, so you’re not locked in. But regardless of the dollar amount you’re willing to pit against others for your ad’s shot to get to the top, LinkedIn also needs to make sure you’re giving the members what they want.
LinkedIn tries to filter through content to play to the target audience’s interests. Each update gets a relevance score based on Predicted Response Rates. This rate determines how likely members are to engage with your content and convert via an ad. When you have an appropriate bid and a good relevancy score, you can win auctions and maximize your campaign’s success.
46. The LinkedIn Recruiting platform - LinkedIn Recruiter
Manager of Talent Sourcing at Nestle Purina North America Brook Lashley Lynch says that using LinkedIn Recruiter has decreased her company’s days-to-fill [a position] by 136% and increased diversity by 111%. In total, Lynch said her company filled 38% more roles in the current year using LinkedIn’s recruiting platform than the former year without it.
There are two versions of LinkedIn Recruiter: Lite and Corporate. Lite starts at a cost of $99.95 per month, while Corporate has a much more exorbitant price tag of $825-$999.99 per month, for firms that do a lot of hiring (e.g., staffing firms) or firms that typically use staffing services to hire upper-level executives.
47. Sales Navigator
LinkedIn Sales Navigator is one of four LinkedIn paid services for career development and advancement. Nearly 40% of LinkedIn users pay for LinkedIn Premium, designed for career, business, sales and recruitment. Specifically, Sales Navigator (costing $79.99 a month) helps you unlock sales opportunities on the professional social network by: finding leads in your target market, providing real-time insights for warm outreach, and building trusted relationships with your potential customers.
48. Lead Gen Forms
Lead Gen Forms are a relatively new type of LinkedIn ad that allows advertisers to collect user information without driving clicks off the platform to your website. These native forms appear when a user engages with a button on your ad. Less steps means potentially higher rates of conversion, such as the 20% click to lead rate achieved by Bynder.
49. Matched Audiences
Similar to Facebook Custom Audiences, LinkedIn offers Matched Audiences for advertisers to upload customer data for targeting with ads. The key to Matched Audience success is the higher match rates of B2B email addresses, since social media traditionally only matches about 20-30% of B2B emails. Because LinkedIn is a professional network, business email addresses are the norm and match rates for customer uploads with business email addresses are higher using Matched Audiences on LinkedIn vs. Custom Audiences on Facebook.
Generating leads on LinkedIn
LinkedIn holds the number one spot for B2B lead generation among all social networks, according to the marketers themselves. The proof is in the pudding with 80% of all B2B leads generated on social media tracing back to LinkedIn.
50. How effective is LinkedIn advertising?
Ads on LinkedIn grew by 25 million people in Q4 2020, accounting for a 3.5% increase from the previous quarter. LinkedIn ads can be tailored using more than 200 targeting characteristics, making the 13% of the world’s population that they reach worthwhile and meaningful. Nearly 60% of B2B marketers confirmed that LinkedIn is generating leads for their business, making it twice as effective as Facebook or Twitter. Additionally, due to the trust buyers have for all things LinkedIn, exposure to an ad on the professional networking site can increase a purchaser’s intent to close the sale by 33%.
51. Best way to generate leads
Inc. compiled some helpful tips on how to generate more leads on LinkedIn by investing just 20 minutes of your time every day. The first tip should take you just 30 seconds once you know what you’re going to say. By including a 30-second commercial (translated to text as well) that quickly highlights what you do and what you have to offer, you are continually marketing yourself, your company and your brand.
Other tips include:
- Build meaningful connections
- Follow current and potential customers
- Post updates/create valuable content
- Join groups
- Regularly celebrate others
- Support others with recommendations, backlinks, etc.
52. LinkedIn cost-per-click vs. Facebook, Twitter & Instagram
LinkedIn sets a minimum cost-per-click (CPC) of $2, but you set your maximum when vying for a spot for your ads. The median CPC for LinkedIn is over $5, making it by far the most costly platform for lead generation compared to Facebook at $0.51 and Twitter at $0.53. Even Instagram sits below LinkedIn’s minimum of $2 at $1.28. But when weighed against success rates, LinkedIn’s higher price tag comes with more benefit to your business in numbers of customers and numbers of dollars spent.
53. LinkedIn cost-per-lead vs. Google AdWords
Due to LinkedIn’s highly targeted marketing features, you are getting more qualified leads at a lower cost. LinkedIn’s Marketing Solutions Blog found that the social networking site continues to see a 28% lower cost-per-lead (CPL) than Google AdWords.
54. Conversion rate of leads
In both B2B and B2C conversions, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%.That equates to 277% more effective lead generation than Facebook and Twitter.
Other Helpful LinkedIn Stats
Here are some more helpful LinkedIn stats to get your started:
55. Domain authority
Moz Domain Authority determines how likely a website is to rank on search engine results pages (SERPs) by giving them a score from one to 100. LinkedIn received a perfect score, meaning Moz believes that Google really favors the professional social network. This also means when you publish articles on LinkedIn, your content is indexed and will show up in Google searches over other content ranking for the same keywords. You’re essentially using LinkedIn’s success to boost your own.
56. Employee involvement
Your employees might just be your biggest fans, and sharers of company content. According to LinkedIn’s Marketing Solutions Blog, 30% of post engagement comes from a company’s employees. Your employees are also 14 times more likely to share your content versus other content, especially when they’re satisfied with their jobs and proud of the work they do.
57. LinkedIn’s mobile app
Over half (57%) of users on LinkedIn are accessing the business-oriented social media platform via their mobile phones, according to LinkedIn Marketing Solutions. The key takeaway here is to optimize your content to work on a user’s handheld device. Don’t make your audience put down the phone to experience the full effect of your images and videos.
58. Profile and company photos
Members with photos get more attention. Including a profile pic can get you 21x more profile views and up to 36x more messages. Also, looks matter on LinkedIn. The more professional and polished the photos, the better off you are. Profiles with high-quality professional headshots attract 14x more profile views.
59. LinkedIn Product Pages
Product Pages are a new LinkedIn venture landing on the social network in 2020. New or not, they’ve already taken off with more than 10,000 B2B software Product Pages making their debut. These pages are designed to start conversations specifically geared to your products. They are a great platform to showcase what you offer and how it can benefit your prospects, post customer reviews and highlight client satisfaction, generate leads, and incorporate calls-to-action to complete sales.
60. More marketers are joining LinkedIn
LinkedIn is going to be more about marketing and less about recruiting as time goes on. eMarketer estimates that 2021 will be the year when we’ll see more than half of all U.S. marketers getting on-board with LinkedIn.