Link Building Services
Link Building Services
Link Building Services
Content Strategy
Data-driven SEO analysis informs our expert content strategy that speaks to your niche. We preform extensive industry research and derive insights from in-depth keyword and competitive analysis. Our team develops a content plan and strategy, and delivers high quality content that ranks for your target keywords, drives traffic and engagement, and serves as high quality linkable assets to build your backlink profile.
Content Creation
If your organization has a content strategy but needs resources to deliver additional quality evergreen web pages, blog posts, e-books, white papers, or content guides, Second Eclipse offers content written and edited by specialists who can speak to the specifics of your target audience.
Custom Link Building Campaign
At Second Eclipse, we’ll build a custom link-building strategy ideally suited to your business.
We can develop an optimal strategy that fits your business like a glove, tailoring an approach specific to what your company does, who your audience is, and how big that prospective audience is.
Being a generic “jack of all trades” is no longer enough in today’s competitive SEO environment. That is why the content we create depends precisely on how your business operates, ensuring you receive the most relevant and impactful engagement possible.
Why Are We Different?
Our outreach is 100% manual, targeted, and authentic, and the processes we follow are in line with Google’s webmaster policies. This ensures your business sees results without the risks of penalization.
Our link-building experts at Second Eclipse understand that SEO is a long-term investment. By building links organically through manual outreach, we will ensure that your website optimally aligns with Google’s rules and regulations.
We Know What Kind of Content Generates Links
Quality links require quality content – such is the way of the web.
Anybody who disagrees with this idea likely uses low-quality inauthentic link-building tactics for their sites, risking search penalties further down the line. This hastiness is a big mistake.
To ensure your site receives quality links, we can create quality content that caters to your audience. Not only that, but we can also target relevant backlinks within your niche and help you gain more visibility in the search results over time.
High-quality content is linkable by nature. The second-hand effect of the quality content we create is the engagement it naturally generates, working as your own “automated link-building machine.” If a piece of content ranks at the top of the SERPs over time, it’s bound to attract many links from various sites using your content as a resource.
We Never Do Anything Incongruent To Google’s Rules
Opposing Google’s guidelines and venturing into anything other than white-hat link-building techniques is strictly against our operating standards at Second Eclipse.
Our promise to your business is that we will never do anything that could jeopardize your rankings, including tactics such as:
- Paying for links – We will never pay for links to your website since paid links are against Google’s guidelines.
- Guest posts – Google’s John Mueller has warned against guest post links, noting how they result in an unnatural link profile. Google already devalues links from guest posts, and you’ll never see us using them.
- Link exchanges – Link exchanges are strictly against Google’s Webmaster Guidelines and may result in penalties to your site. We will never involve your site in any link exchanges.
Private Blog Networks (PBNs) – We will never utilize PBNs or point them toward your website. Private Blog Networks are a way to manipulate PageRank or a site’s ranking within Google’s search results, leaving them well outside Google’s guidelines and categorizing them as a “link scheme.”
By hiring Second Eclipse as your trusted link provider, you can rest assured we’ll do everything the white-hat way.
What Kinds of Links Count for Your Site?
Not all links to your website are created equal, and some impact search rankings more than others.
The primary factors influencing the strength of inbound links to your site are relevance, authority, the number of connecting links and referral pages, and local signs of engagement.
Link Relevance
The relevance of links pointing at your site refers to how topically pertinent the link website’s content is to yours—the more relevant the websites linking to your site are, the more weight that link holds.
Link Relevance
The relevance of links pointing at your site refers to how topically pertinent the link website’s content is to yours—the more relevant the websites linking to your site are, the more weight that link holds.
Link Authority
The “authority” of links pointing to your website determines the impact they make. Domain Authority (DA) is a metric developed by Moz that scores a website from one to 100, indicating the strength of a website’s ranking. Similarly, Domain Rating (DR) is another website strength metric developed by Ahrefs that runs from zero to 100. The higher a website’s DR, the more authoritative its ranking is.
Link Authority
The “authority” of links pointing to your website determines the impact they make. Domain Authority (DA) is a metric developed by Moz that scores a website from one to 100, indicating the strength of a website’s ranking. Similarly, Domain Rating (DR) is another website strength metric developed by Ahrefs that runs from zero to 100. The higher a website’s DR, the more authoritative its ranking is.
Number of Links or Referring Pages
The number of inbound links or referral pages pointing towards your website determines the strength of those links. Receiving inbound links from websites that have a large number of inbound links themselves is a great way to grow your own site’s authority.
Number of Links or Referring Pages
The number of inbound links or referral pages pointing towards your website determines the strength of those links. Receiving inbound links from websites that have a large number of inbound links themselves is a great way to grow your own site’s authority.
Local Signals
If your business operates in a local region or service area, receiving citations from other local company websites in your area is the best way to get your business ranking in local search.
Local Signals
If your business operates in a local region or service area, receiving citations from other local company websites in your area is the best way to get your business ranking in local search.
At Second Eclipse, we’re equipped and ready to help your business get the highest-quality inbound links we can muster. Throughout our link-building process, we’ll take all of the above factors into account, ensuring your business receives only high-quality links that make a difference.
Local SEO
Suppose your business operates in a particular area. In that case, you’ll want to rank at the top of the search results for that specific region where your customers reside via effective use of Local SEO. Your website needs to have local citations from other businesses or websites within the area to build an authoritative local ranking.
Our Local SEO experts will design a link-building strategy focused on local rankings for your business, and directly reach out to local businesses and websites to build mutually fulfilling partnerships.
Process
To generate high-quality links for your company’s website, Second Eclipse will take the time to analyze your site from the ground up, determine any weak points, and establish a strategy to begin a solid growth campaign.
We begin this process by running a detailed technical SEO/content audit to understand where your website currently stands.
After establishing a baseline, we’ll begin executing the custom, comprehensive link-building strategy we’ve developed for your business.
Technical SEO Audit
Before any link-building work can begin, we need to “analyze the landscape” and get a sense of where your website currently stands.
We begin the process by executing a detailed technical SEO audit which involves running a thorough crawl of your site and noting any gaps in links or authority.
After our technical audit is complete, we’ll be able to understand which types of links can benefit your site the most.
Content Audit
Your website may or may not already have content that could use further improvement as linkable assets.
We’ll analyze all of the content on your website to get a sense of what exists, and what we can create to complement your existing content marketing strategy.
Once we establish a content baseline, we’ll begin creating relevant content that attracts quality links.
What To Expect
Depending on what our audits uncover, we’ll match your site to one of our link-building packages. We have several different packages available depending on your needs and the scale of link-building required.
Some sites are more difficult to build links for than others, and luckily, we have experience with all ranges of difficulties when it comes to attracting links to your website. If your site needs additional content, the first month you work with us will be dedicated to content creation, with link-building beginning in the second month.
Once we begin the link-building process, we’ve found that it usually takes 2-4 weeks to see results from our outreach. We will have monthly goals set for your site regarding reporting and metrics. Since we never purchase links, we can never guarantee that you’ll receive the exact number of links we’ve set as a goal per month.
It’s entirely normal for the number of links received to fluctuate based on the responsiveness naturally. Some months can see more connections than our goal, and others can see less. On average, you should expect to see a number around our monthly goal for your site.
What type of reporting is available?
We consolidate every essential link for your website in an easy-to-navigate portal that you can log in and view. This measure will keep you up to date on the most relevant and essential developments.
Tracking the progress of our link-building process is critical towards maintaining a consistent cadence and growing your website’s authority.
Can you guarantee placements?
We cannot guarantee any link placements. Instead, we set a monthly goal of inbound links to your site, indicating an average number of links you can expect your site to receive in any given month.
Due to our manual outreach and white-hat link-building process, the links you receive will be in line with all of Google’s guidelines. While this does prevent us from guaranteeing a specific number of links every month, it pays off significantly in the long-term life of your site.
How We Audit Link Opportunities
At Second Eclipse, we only pursue the highest-quality link opportunities for your site, which is why we run potential link prospects through a rigorous series of guidelines to establish quality, strength, and potential ranking impact.
Here’s how we audit every link opportunity:
- We make sure the website’s intent matches the content we are pitching.
- We make sure the website’s content is not spammy in any way.
- We find the best possible contacts to widen the resonance of your message.
How We Audit Link Opportunities
At Second Eclipse, we only pursue the highest-quality link opportunities for your site, which is why we run potential link prospects through a rigorous series of guidelines to establish quality, strength, and potential ranking impact.
Here’s how we audit every link opportunity:
- We make sure the website’s intent matches the content we are pitching.
- We make sure the website’s content is not spammy in any way.
- We find the best possible contacts to widen the resonance of your message.
How Much Does Link Building Cost?
Depending on the industry, link authority, and the strength of the link, link-building costs vary greatly. You can expect the typical range for link-building prices to span anywhere from $2,500 – $20,000 per month.
On the lower end of the pricing range, links for industries like charities or gaming can cost anywhere from $250 – $350 per link.
Moving up on the pricing scale, links in more competitive industries like real estate, legal, or technology can begin to cost $350 – $600 per link.
For the toughest niches, such as finance or healthcare, paying anywhere from $600 – $1,500+ per link acquired won’t be unusual.
Link Building Reporting and Analysis
We take our link-building reporting and analysis seriously, as it allows us to analyze your link-building campaign directly and ensure we’re consistently building links in the proper cadence.
The portal will allow you to see the strength of the links we’ve built for your website and help you estimate how much of an impact those links will have on your business.
You can trust that our proven, future-proof, white-hat link-building process will positively impact your company’s search engine rankings in the long run.
Contact Second Eclipse today to learn how to help you acquire high-quality links that positively impact your site for years to come.
Link Building Reporting and Analysis
We take our link-building reporting and analysis seriously, as it allows us to analyze your link-building campaign directly and ensure we’re consistently building links in the proper cadence.
The portal will allow you to see the strength of the links we’ve built for your website and help you estimate how much of an impact those links will have on your business.
You can trust that our proven, future-proof, white-hat link-building process will positively impact your company’s search engine rankings in the long run.
Contact Second Eclipse today to learn how to help you acquire high-quality links that positively impact your site for years to come.
