Launching a blog for your business helps increase awareness of your brand and create company growth. The word “blog” is short for “weblog” and is a website or part of a website that maintains ongoing content and usually focuses on a specific topic or a range of similar topics. Blogs are successful marketing tactics used to increase search engine visibility, drive traffic, and influence interest in products and services.
According to blog industry experts, consumers are more likely to purchase after reading a blog post discussing the product topic. Over three-quarters of Americans are estimated to read blogs regularly. Blog writing services can help provide you with high-quality blogs and search engine optimization (SEO) friendly content to grab your readers’ and prospects’ attention, creating customers and boosting business outcomes.
What are Blog Writing Services?
A blog writing service is comprehensive, providing expertise beyond just written words. In addition to blog content writing services, an experienced content team will develop in-depth written content optimized for SEO. As you consider working with a blog writing service, it becomes critical to select a company with the industry experience needed to ensure high-quality blog output.
Reasons in favor of hiring a blog writing service for your company’s needs are plentiful. There is no question that the value of attracting and maintaining an engaged audience is key to successful business operations.
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Blog Writing Services Packages
- Blog writing services per word – considered the most popular type of pricing arrangement, this method charges by the word.
- Blog writing services per piece – a blog writing service may work with your business to arrange a price per piece tailored to your content needs.
- Blog writing services per hour – per hour work allows flexibility between the business and blog writing service when the project’s length is difficult to determine upfront.
- Blog writing services based on packages – a content package allows for one-time completion of numerous blog writing services. This option is an excellent arrangement for high volume projects.
- Blog writing service based on a subscription – subscriptions offer the client seeking blog writing services content in an agreed-upon increment in exchange for a fixed, recurring fee.
Best Blog Writing Services
Increased Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of increasing traffic to a website through organic search results. SEO usually happens via customized keyword creation, but there’s a lot more to it than just using the right words to target your ideal audience. A professional SEO blog writing service will undertake all research responsibilities to find the right keywords to include in your blogs and cover all other SEO aspects.
Developing a Blog Posting Schedule and Executing a Content Distribution Strategy
Operating a business is demanding. Seemingly simple yet involved tasks like blog writing can easily take a backseat to other necessary efforts to keep your business running. Companies frequently neglect blog writing, reducing their content production by half or more.
A professional blog writing service can stay on top of content tasks and respond to ever-changing market trends, consumer needs, and important news. By continuously paying attention to these changing trends, the company’s virtual visibility remains high, and blog output consistently improves as the content effectively addresses new information and feedback.
A content distribution strategy can help your company get the right information to the right audience. A blog writing service package can enable your company to navigate the various ways to distribute content efficiently and impactfully. Packages can include paid and organic social media platforms, including LinkedIn, live-streaming and podcasts, email outreach, industry ListServs and groups, PR and earned traffic, videos, and webinars. The best blog writing services will create these strategies, measure content marketing effectiveness, set monthly targets, establish key performance indicators, create a plan for collecting data, and do something meaningful with the data.
Flexibility to Meet Company Needs
Should your business needs expand in a short period, you need to be prepared to handle the increase in market responsibility. It’s unlikely that existing company staff will start researching and producing high-quality blogs to align with your company goals. Whether you need one or one hundred blogs written in a week, a professional blog writing service can cover your needs. Blog and content service companies will have the resources, adaptability, and capacity to handle your growing demands and shifting needs.
More Time to Focus on Business Growth
Avoid Blog Writing Pitfalls
The more experienced one is at completing a task, the less likely they are to make mistakes. Having an expert company like Second Eclipse offer ideal blog writing services will increase your company’s efficiencies. Internal employees can focus on company tasks while content experts create the blog content that will help drive more consumers to your website.
A blog writing service will provide expert level content creation and be more likely to avoid common writing mistakes, such as using an improper tone for the audience involved, releasing an unorganized blog that regurgitates a lot of non-pertinent information, and grammatical errors. With an in-house team of editors and dedicated account managers, Second Eclipse can provide high-quality niche content to all types of companies.
Increased Reliability vs. Freelance Writers
Hiring a blog writing service ensures consistency in your overall product. Hiring a freelance writer can be risky if the writer gets bogged down with numerous writing projects from multiple clients. Your business might need to consider backup options to avoid gaps in productivity.
In contrast, a blog writing service has numerous in-house writers on standby, ready to address your business’s needs. A blog writing service builds a professional and contractual relationship with you, taking time to understand your needs and blog preferences and more effectively respond to changes that a solo freelance writer might not have the capacity to do.
SEO Blog Writing Services
Blog and Content Writing Subscription Services
If you need consistent, high-quality content for your agency or brand, it makes sense to use a blog content writing subscription service. This ongoing security can provide you with a reliable team of writers and editors who know your message and clients and are precise in delivering what you need each month.
At Second Eclipse, we’ll manage the entire content creation process, create a personalized, data-driven content strategy, and rank your website for the keywords necessary to generate sustainable revenue for your business. Our Account Managers handle all logistics, from research, writing, editing, and delivering the final content ready to post on your company’s website.